Sending SMS messages for loyalty campaigns

If you are using loyalty campaigns to engage your members, you can send SMS messages to let them know about any special offers or discounts you have running.

For example, if you want to engage any members who visited you in the last month about an upcoming promotion, you can filter your members & send an sms message to those members.

Note: For members to receive sms messages, they need to have provided a contact phone number and consent to marketing.

To send SMS messages you first need to connect to Twilio.

To send an sms message to a member, go into your back office & select Loyalty > Campaigns from the left hand navigation.

To create a new campaign to send an SMS message, select your filter(s) from the setup filters & click preview export to see a list of members that match your filter request.

Alternatively to send an SMS message for a previously saved campaign, select the campaign from the saved campaigns section by clicking on the blue magnifying icon.

Note: If you send you SMS from a new filter, a campaign will be saved automatically for you. The system will also track the sending of the SMS message against the saved campaign.

Click the send Twilio SMS button. The Twilio SMS popup will display.

You can type your own text message & use the following tags which will fill in specific personalised details:

  • :venue_name - the name of your venue
  • :customer_name - the name of the customer
  • :date_of_birth - the date of birth of the customer
  • :created_at - when the member was created
  • :last_visit - the customers last visit
  • :visit_count - the number of visits the customer has made
  • :total_spend - the total spend of the customer

You can also add :stop at the end of your message to insert the text "Reply STOP to unsubscribe".

Note: If a customer replies STOP they will no longer receive any messages from your Twilio number, but you will still be able to market to them in other ways. 

Click the blue Send button when you have typed your message.

Note: SMS messages are limited to 160 characters. If your message goes over this limit, your message will be separated over multiple messages, dependent on the number of characters used.

A green notification box to the right of the screen will indicate how many messages were successfully sent.

The blue notification banner will show you the failed messages sent & the reason why.

Note: If the message says a number of customers "could not receive the message from Twilio" this means these customers will have replied STOP to a previous message.

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